Post by rabia338 on Feb 28, 2024 5:03:29 GMT 1
Share this on WhatsApp Share this on Facebook Share this on Twitter As much as the speech has already been said and repeated that the internet is today the main means by which real estate agents carry out prospecting and customer service, it is through the internet that a person looking for a new property feels more comfortable to view, evaluate and obtain information through your future address. Oftentimes, resistance to this truth produces unusual situations, true gestures of rebellion on the part of even those who should benefit from this reality: the real estate agent. I experience situations like these in the consultancies I provide for real estate companies who want to improve their results in relation to investments in their digital channels. And these situations generally happen when these companies, with their ads already optimized, start to receive many more.
Contacts than in the previous period. In one of these situations, I heard from a broker that when working with professional photos, writing elaborate descriptions had a negative effect, generating misleading advertising and, among other words, frustrating the potential client, hindering the negotiation. On another occasion, I met a broker who was indignant because he had implemented a lead qua America Cell Phone Number List lification process, where before forwarding the contact to the sales team, we took care to check the authenticity of the email, carry out pre-service in order to deliver a lead. warm, providing more business opportunities for the broker himself. In the consultancies I carry out, all actions are carried out with extreme care and taking into account the main marketing techniques and trends and in most of them, the result is always positive. We have great sales cases through WhatsApp, for example, carried out by inexperienced brokers.
But because they believe in the power of the internet, they achieve results that the other, the resistant one, doesn't even come close to. When confronted, before arguing about the importance of these improvement processes in the real estate agency's organizational structure, I take three or four breaths and in the meantime, I remember a video that illustrates exactly this scenario: The term 'Gabriela Syndrome', in reference to the song performed by Gal Costa, is not new, it alludes to the resilient professional, linked to the era of Sunday classifieds who waited for a call that, at any time during his shift, could save his life. work day. Even today, when not even real estate agencies buy newspapers, broker Gabriela doesn't want to be disturbed during her shift. While waiting for the saving call, he listens to another joke in the WhatsApp group, shares some political position on Facebook and otherwise spends his time in another way. Tecimob: Website ready for real estate agents and real estate agencies. A complete tool for you to sell more! This text is not a rant, but a warning.
Contacts than in the previous period. In one of these situations, I heard from a broker that when working with professional photos, writing elaborate descriptions had a negative effect, generating misleading advertising and, among other words, frustrating the potential client, hindering the negotiation. On another occasion, I met a broker who was indignant because he had implemented a lead qua America Cell Phone Number List lification process, where before forwarding the contact to the sales team, we took care to check the authenticity of the email, carry out pre-service in order to deliver a lead. warm, providing more business opportunities for the broker himself. In the consultancies I carry out, all actions are carried out with extreme care and taking into account the main marketing techniques and trends and in most of them, the result is always positive. We have great sales cases through WhatsApp, for example, carried out by inexperienced brokers.
But because they believe in the power of the internet, they achieve results that the other, the resistant one, doesn't even come close to. When confronted, before arguing about the importance of these improvement processes in the real estate agency's organizational structure, I take three or four breaths and in the meantime, I remember a video that illustrates exactly this scenario: The term 'Gabriela Syndrome', in reference to the song performed by Gal Costa, is not new, it alludes to the resilient professional, linked to the era of Sunday classifieds who waited for a call that, at any time during his shift, could save his life. work day. Even today, when not even real estate agencies buy newspapers, broker Gabriela doesn't want to be disturbed during her shift. While waiting for the saving call, he listens to another joke in the WhatsApp group, shares some political position on Facebook and otherwise spends his time in another way. Tecimob: Website ready for real estate agents and real estate agencies. A complete tool for you to sell more! This text is not a rant, but a warning.