Post by monower04 on Nov 30, 2023 8:22:26 GMT 1
godfather of business", is very clear. The eternal dichotomy between spending and investment when talking about the allocation of resources for marketing is something that in no way can get in the way of a company's project, whether you aim to achieve desired growth or avoid continuing downhill. What is essential is invisible to the balance sheets
companies face when dealing with marketing investment is wanting to quantify the entire return on the investment made. Normally, the most common question among entrepreneurs and those responsible for defining America Cell Phone Number List companies' marketing budgets is: How can I be sure that I am going to get a return for that money? The reality is that the benefits of generating brand awareness, obtaining leads, collecting concrete data, receiving customer feedback and positioning the company as an authority in the industry are not measurable in terms of money.
But that doesn't mean that all those "non-monetary" results should be left out of a business strategy. Marketing is the first step to generating income. After all, to get customers and subsequently retain them, it is necessary to generate awareness, attract their attention and position yourself well in the market. Some specific cases When we say that each case is particular and formulas that work for everyone cannot be generalized, we are not evading the problem. There is more than clear evidence in this regard. Digital marketing agency Vital analyzed the marketing and sales investments made by some leading companies in 2016/2017, and observed the following: Tableau, a leader in the data analytics software business, invested 58% of its revenue,
companies face when dealing with marketing investment is wanting to quantify the entire return on the investment made. Normally, the most common question among entrepreneurs and those responsible for defining America Cell Phone Number List companies' marketing budgets is: How can I be sure that I am going to get a return for that money? The reality is that the benefits of generating brand awareness, obtaining leads, collecting concrete data, receiving customer feedback and positioning the company as an authority in the industry are not measurable in terms of money.
But that doesn't mean that all those "non-monetary" results should be left out of a business strategy. Marketing is the first step to generating income. After all, to get customers and subsequently retain them, it is necessary to generate awareness, attract their attention and position yourself well in the market. Some specific cases When we say that each case is particular and formulas that work for everyone cannot be generalized, we are not evading the problem. There is more than clear evidence in this regard. Digital marketing agency Vital analyzed the marketing and sales investments made by some leading companies in 2016/2017, and observed the following: Tableau, a leader in the data analytics software business, invested 58% of its revenue,